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Five ways to bridge the online generation gap

Five ways to bridge the online generation gap

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It’s no surprise that a person’s age can impact how they view the digital world and engage with others online. Whether it’s parents and teens interacting on Facebook, or employers and employees clashing about the best way to use the … Continue reading

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Easter: are we egg-hausting the market?

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There are certain times in the year that send PRs, marketing gurus, brand managers and product development bods into a frenzied whirl – all eager to capitalise on peak times in consumer spending. Forgive me for pointing out the blatantly … Continue reading

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THE GREATEST BRAND IN THE WORLD?

THE GREATEST BRAND IN THE WORLD?

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The chief marketer behind the iconic ‘I love NY’ campaign has claimed that it’s the greatest brand in the world. A statement of gargantuan proportions and a lot like a line from a boastful press release, but then he would … Continue reading

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Ravenous for online sales

Ravenous for online sales

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Today’s business pages report the £1.6 billion valuation of Just Eat, the online takeaway ordering service. In its first day of trading, shares rose from 260p to 283p, with just short of 85 million shares changing hands. Its remarkable valuation … Continue reading

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