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Easter: are we egg-hausting the market?

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There are certain times in the year that send PRs, marketing gurus, brand managers and product development bods into a frenzied whirl – all eager to capitalise on peak times in consumer spending. Forgive me for pointing out the blatantly … Continue reading

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THE GREATEST BRAND IN THE WORLD?

THE GREATEST BRAND IN THE WORLD?

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The chief marketer behind the iconic ‘I love NY’ campaign has claimed that it’s the greatest brand in the world. A statement of gargantuan proportions and a lot like a line from a boastful press release, but then he would … Continue reading

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Ravenous for online sales

Ravenous for online sales

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Today’s business pages report the £1.6 billion valuation of Just Eat, the online takeaway ordering service. In its first day of trading, shares rose from 260p to 283p, with just short of 85 million shares changing hands. Its remarkable valuation … Continue reading

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BRANDS HAVE THE LAST LAUGH

BRANDS HAVE THE LAST LAUGH

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Most of us wouldn’t want to act the fool…unless of course it’s April Fool’s Day. Following in the footsteps of companies such as Google and Virgin Atlantic, which have reputations as serial pranksters, this morning saw hordes of brands vying … Continue reading

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