Product packaging design
I’m a delicious jar of cook-in sauce – problem is, nobody can tell that just from looking at me. Not only that, there’s loads of us and they’re all claiming to taste just as good. OK, talking jar aside, we needed a packaging design that stood out from the crowd – one that allowed consumers to really connect with the brand and ultimately encouraged them to keep coming back for more. We positioned Island Cuisine as a convenient, quality product, with exotic flavours and ingredients. Bringing to life the Seychellois culture while using its creator, Ronnie Albert, to deliver his story gave the brand heaps of personality and that all-important shelf-appeal.
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