Consumer press campaigns
Kisumu is so lip-smackingly clever that it’s almost too good to be true. Sell lots of jewellery to your nearest and dearest; make a tasty profit; oh, and don’t pay anything up front for your array of goodies. So what’s the challenge? Trying to convince mad busy women that this was just the ticket…
We used real women in a targeted press ad campaign, picking off the best lifestyle and gossip mags. They showed how squeezing Kisumu into their busy lives turned into rich rewards. A new kitchen, family holiday, new car – you name it, Kisumu helped to buy it.
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