William Turner is a leading provider of school ties and accessories across the UK. We’ve been working alongside the family-run business for a significant amount of time, producing branding, advertising, product photography, exhibition stand designs and countless other creative projects.
Its yearly Schoolwear Accessories brochure is key to generating sales from hundreds of retailers and is a crucial part of the company’s advertising, so the team knows that they can rely on us to deliver a brochure that will really get them noticed.
WHAT WE DID
Traditionally we have designed the brochure in an illustrative way with hand-drawn characters, but we felt that in 2017 it was time for a total overhaul. Stepping back from the bright and text-heavy design, we decided to make the products the star of the show in a clean, modern layout, stripping back the content and project-managing a two-day photoshoot to ensure that everything was perfectly on brand. To make sure that it wasn’t a total diversion from the traditional designs, we kept in a few of the illustrative characters to create a perfect mix of old and new.
HOW THE PROJECT TURNED OUT
The results? One very happy client who was over the moon with the overall execution of the project and the final brochure design
Call us today to see what we can do for your brand.
0161 941 4252