The Farjo Hair Institute

Good PR makes you stand out from the crowd. That’s exactly what we achieved for The Farjo Hair Institute, when we arranged the first hair transplant to be broadcast live across the internet.

Peppermint managed the entire production – from concept to robotic remote filming and live gallery editing. The duration of the eight-hour procedure was streamed across the internet. Throughout the surgery, questions were fielded via Twitter to both doctor and patient – a world first.