Peppermint Soda

PR & Creative Agency

Genesis Breast Cancer Prevention

Things move fast in the world of social media. We needed to work quickly to get Genesis Breast Cancer Prevention’s pages up-to-date and messaging up to speed.

We began by migrating the client’s Facebook friends to a charity page – making it easier to engage with the audience and, importantly, track our reach. We then developed fresh messaging, moving away from pure health promotion to something that would entertain, as well as educate. Social media users took note!


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