Goody Good Stuff
We faced quite a challenge – to educate consumers that a ‘free-from’ sweet can taste just as delicious as its additive-laden counterpart. Then, just to make it even more interesting, we had to do it on a very restricted budget.
Our response was driven by classic consumer PR: product placement that convinced consumers that they needed to try these sweets. So, fired with enthusiasm and bags of gummies, we hit the phones.
The coverage generated went from The Guardian to The Grocer, and the message remained consistent everywhere – Goody Good Stuff’s products are full of taste but free from loads of nasty stuff.