Prevent Breast Cancer

With countless breast cancer charities out there, grabbing a slice of the action and gaining a significant share of voice is no simple task. In October 2014, we were briefed by long-standing client, Prevent Breast Cancer (formerly Genesis Breast Cancer Prevention), to support the launch of a piece of research dubbed the ‘Angelina Effect’.

We were tasked with ensuring that Prevent Breast Cancer’s share of voice was larger than that of other charities, such as Breast Cancer Campaign and Breakthrough Breast Cancer – the larger and more established organisations typically quoted in breast cancer-related articles.