She Likes

SheLikes.com was tired of sitting on the sidelines of the ecommerce fashion market and wanted to compete with the big boys on a tighter-than-lycra budget.
Challenged with launching SheLikes.com’s new-look website and branding, Peppermint strategised a fun, headline-grabbing campaign to position it as affordable, stylish and ethical.
The Minimum Wage Dress, or MWD, was conceptualised to appeal to the target audience – women aged 16 to 24 who were either in education or low paid jobs. The price was fixed at £3.68, the UK’s minimum wage for under 18s at the time, so customers could literally exchange an hour’s pay for an on-trend new frock.
Results



— See the work —
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VIP
A Very Important Project
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She Likes
SheLikes.com
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Prevent Breast Cancer
The Angelina Effect
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Let’s Adopt
Once Upon a Family
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Greater Manchester Skills Gateway
Greater Manchester skills gateway
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BAR-BE-QUICK
Sizzling social media
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SWEET’N LOW
Stirring up social media
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Genesis Breast Cancer Prevention
Charitable tweets
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Tea 42
Starting from scratch
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Sweet’N Low
Getting online customers on-board
Call us today to see what we can do for your brand.
0161 941 4252