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Posted By Andy Smith
What are the benefits of your product or service? Does it save time, does it save money, does it make your teeth whiter than white? In a marketing company’s quest to communicate benefits when the client insists on focusing on product features, these questions become part of our mantra. Getting to the genuine tangible benefits […]
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Posted By Peppermint Soda
Buying fake Instagram followers to boost your social status is hardly a new thing – it was revealed way back in 2013 that 46 per cent of Katy Perry’s Twitter followers were spam accounts – and there are countless sketchy sites out there which will promise Insta-fame in exchange for a small fee. Taking it […]
Continue readingPosted By Andy Smith
Mother’s Day is just around the corner and in comes another seasonal event that compels consumers to splash the cash. The day, which has become a profit-making machine for retailers, is ramping up consumer spending year-on-year and is showing no signs of slowing down in 2017. Although the commercialisation of Mother’s Day has […]
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Posted By Andy Smith
Facebook, Twitter, Instagram, Pinterest, LinkedIn…these words are nothing new, are they? We hear about them and use them day in, day out; whether it’s checking out our friends’ holiday snaps, checking in to the hottest new bar or checking up on a prospective new client, social media is exactly that: social. In fact, if you […]
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