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    WHO’S FAKING IT?

    WHO’S FAKING IT?

    Posted By Andy Smith

    Unsurprisingly, it didn’t take long for the media to hit back following President Trump’s accusation that a broad spectrum of the media creates “fake news”. Channel 4’s Fake News Week, which has seen a series of programmes broadcast this week – including The Fake News Show and Confession of the Paparazzi – highlights how, if […]

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    WHO SAID SUMMER WAS SILLY SEASON FOR MARKETING COMMUNICATIONS?

    Posted By Peppermint Soda

    It’s often said that the summer break is silly season in the press and very quiet for marketing peeps. That’s definitely not the case at Peppermint this year. Is anyone else feeling the same? Not only have we seen a mad rush by some big companies to ask us to tender for their contracts, but […]

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Peppermint Soda

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Peppermint Soda

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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