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Peppermint PR

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    Taking a stand and tackling taboos

    Taking a stand and tackling taboos

    Posted By Andy Smith

    As consumers become increasingly interested in brands’ identities and what they stand for, we’re seeing more and more brands using marketing campaigns as an opportunity to tackle social issues. According to the 2018 Edelman Earned Brand report, nearly two-thirds of consumers want companies to take a stand for a cause and global brands sure do […]

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    RETAILERS CASH IN ON THE RISE IN VEGANISM

    RETAILERS CASH IN ON THE RISE IN VEGANISM

    Posted By Lauren Barker

    It wasn’t that long ago, vegans had little choice when dining out and shopping at supermarkets for mass-produced foods. The stereotypical caricatures of tree-hugging hippies and anarchist punks often associated with veganism are now a thing of the past, as the devout way of living has sky rocketed into mainstream culture. In fact, the number […]

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    TIK TOK – The social media platform that marketers are eyeing up

    TIK TOK – The social media platform that marketers are eyeing up

    Posted By Charys

    It goes without saying that brands need a social media presence…come on people it’s 2019! Although this is a concept we all understand, it can be difficult to navigate how to make it work for your brand – especially when the landscape seems to change every few months. Whether it’s a social media update, new […]

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    #ShowUs that your brand cares

    #ShowUs that your brand cares

    Posted By Lucy

    This week, beauty giant Dove announced that it was partnering with Getty Images and creative agency Girlgaze to create #ShowUs, a stock image library of over 5,000 un-airbrushed photos of women and non-binary individuals, in a bid to shatter beauty stereotypes and put an end to the very narrow ideals of beauty that are consistently […]

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