Posted By Andy Smith
As consumers become increasingly interested in brands’ identities and what they stand for, we’re seeing more and more brands using marketing campaigns as an opportunity to tackle social issues. According to the 2018 Edelman Earned Brand report, nearly two-thirds of consumers want companies to take a stand for a cause and global brands sure do […]
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Posted By Lauren Barker
It wasn’t that long ago, vegans had little choice when dining out and shopping at supermarkets for mass-produced foods. The stereotypical caricatures of tree-hugging hippies and anarchist punks often associated with veganism are now a thing of the past, as the devout way of living has sky rocketed into mainstream culture. In fact, the number […]
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Posted By Charys
It goes without saying that brands need a social media presence…come on people it’s 2019! Although this is a concept we all understand, it can be difficult to navigate how to make it work for your brand – especially when the landscape seems to change every few months. Whether it’s a social media update, new […]
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Posted By Peppermint Soda
This week, beauty giant Dove announced that it was partnering with Getty Images and creative agency Girlgaze to create #ShowUs, a stock image library of over 5,000 un-airbrushed photos of women and non-binary individuals, in a bid to shatter beauty stereotypes and put an end to the very narrow ideals of beauty that are consistently […]
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