Peppermint Soda

Award-winning
PR & Creative Agency

Peppermint Soda

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    PROFILING THE MASSES

    Posted By Joanna Drake

    What’s the ultimate toy for brands and businesses who want to check out their audience profile? Social media’s helpful, of course: Kantar data gives a good overview of buying habits. But it’s YouGov that has become the darling of the moment with its newly launched Profiler tool. This tool allows you to see, at the […]

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    SAINSBURY’S CHRISTMAS AD ATTRACTS CRITICISM

    Posted By Peppermint Soda

    Set on Christmas Day in 1914, the newly unveiled Sainsbury’s Christmas campaign recalls one of the most poignant moments of the First World War. The ad follows a British soldier as, on hearing the enemy singing Silent Night in German, he ventures into ‘no man’s land’ where troops from both sides join him and shake […]

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    ARE GOOGLE SEARCHES TURNING BACK THE CHRISTMAS CLOCK?

    Posted By Andy Smith

    Working in PR, I’m used to chatting about Christmas with journalists during summer, as they frantically compile gift guides in time for print deadlines. These loom months before the Coca-Cola advert is aired and the rest of the population accepts that Yuletide is upon us. Typically, it’s shoppers complaining that Christmas comes earlier each year, […]

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    Digital marketing is a moving feast

    Posted By Andy Smith

    “We need to get more business – let’s get the website sorted out and post something funny on Facebook. Once that’s done we’ll be fine.” No you won’t. Digital marketing is not a single action; it’s a constant process. Digital is organic. As odd as that sounds, it is – and I’ll explain why. The […]

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