HEINEKEN: DOING ‘MEANINGFUL’ MARKETING WELL?

HEINEKEN: DOING ‘MEANINGFUL’ MARKETING WELL?

Posted By Andy Smith

Heineken’s latest campaign, Worlds Apart, has received mixed reactions: some are hailing it as the way to do advertising, while others have declared that it’s worse than Pepsi’s recent advertising faux pas. The ad sees politically polar opposites partake in a team-building bonding activity of building a flat-pack bar, blissfully unaware (at this stage) that […]

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