Peppermint launches comprehensive Catax Solutions rebrand

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Peppermint Soda has completed a comprehensive rebrand project for Catax – a specialist in Capital Allowances and Research and Development (R&D) tax relief.

The complex project included in-depth scoping, a full rebrand, website design and build, as well as the development of a suite of marketing collateral, including a new corporate brochure and stationery.

The multi award-winning marketing consultancy was appointed by the Altrincham-based company to amalgamate the two distinct aspects of its business – Capital Allowances and R&D tax relief.

Ben Martin, creative director at Peppermint Soda, commented: “The original Catax brand was complicated and dated. As a result, it struggled to work across different materials and platforms and needed to be more cohesive across its entire service offering.

“Our challenge was to immerse ourselves in the world of Capital Allowances and R&D tax relief, in order to find a way of making the complex simple, while creating renewed engagement with existing and prospective clients.”

After scoping the business with key members of the management, sales, marketing and delivery teams, Peppermint created a brand with personality that had straightforward and concise messaging which was mirrored across uncomplicated, yet beautifully designed brochures, website and stationery.

The new brand was unveiled at an exclusive event on 6 April at Mere Golf and Country Club, attended by over 140 partners, clients and employees.

Nick Copeland, Marketing Manager at Catax Solutions, said: “We are blown away with the work that Peppermint has produced. The creative team has injected new life not only into our brand, but turned a complicated subject matter into an easy-to-understand proposition that will undoubtedly help us to drive new business acquisitions and achieve the growth that we desire.”

Since the launch, the website has already seen a 40 per cent increase in visitor numbers.

The Catax launch is one of eight rebrand and website projects completed by Peppermint Soda in the last 12 months.

Peppermint delivers fully integrated marketing communications campaigns for business-to-business and business-to-consumer clients, including media relations and content production, branding, website design and development, email marketing, advertising, video, social media and consultancy.