Posted By Lucy
Peppermint Soda, the North West-based marketing agency, is celebrating a bumper month after a trio of new business wins and the completion of a three-month campaign for homewares manufacturer Minky.
The multi-award-winning integrated consultancy has been appointed by global property developer Select Property Group and leading packaging manufacturer Duo UK to deliver brand awareness campaigns. Meanwhile, the agency has broadened its scope of work for Bear Grylls Survival Academy to include PR, adding to an existing digital marketing retainer.
Peppermint will undertake targeted media relations for Select Property Group, as it expands its £1.6 million investment portfolio. With ambitious growth plans in place, the agency has been tasked with generating ongoing brand awareness via news, features and profiling in investor, property and national media.
Jordan Stachini, Head of Marketing at Select Property Group said: “We were so impressed with Peppermint’s solid understanding of our sector and genuine results-focused approach. It is an exciting time for Select as we drive forward with ambitious growth plans and we are confident that Peppermint is the partner of choice to join us on this journey as we expand our profile across the UK and beyond.”
Duo UK, which manufactures plastic packaging products for online retailers including JD Williams, JD Sports and Tesco, was also impressed by Peppermint’s media relations credentials. With a commitment to delivering sustainable packaging solutions, Duo has tasked Peppermint with supporting the roll-out of its Duo Green proposition through media relations and content campaigns.
Rounding off the agency’s new business success, Bear Grylls Survival Academy has extended Peppermint’s scope of work beyond digital with a PR brief for the agency to help drive corporate bookings for their survival themed outdoor team building events, as well as supporting on research projects.
Peppermint is also celebrating the completion of a successful digital marketing campaign for homewares brand Minky as it expands into the beauty sector. The agency handled social media content and advertising to launch the Premium Styling Dock – a heatproof storage solution for hair styling tools – boosting followers and engagement, resulting in more than 60,000 website visits during the campaign period.
Jane Carroll, director at Peppermint Soda, said: “We’ve had an outstanding month here at Peppermint – both from a new business perspective and because of the excellent results achieved for Minky, which completely surpassed the client’s expectations leading to us winning a digital and PR campaign for the Christmas trading period.
“Our integrated approach and cross-sector credentials mean that clients are confident that we will deliver the very best results for them time and time again. Select Property Group and Duo are very welcome additions to the Peppermint family, whilst the expansion of the Bear Grylls brief is testament to the results already achieved from our strategic digital marketing approach.”