Peppermint Soda gets to work with Elbow Grease

Posted By

May 2022

Cheshire-based Peppermint Soda has landed both the consumer and B2B PR account for iconic cleaning range — Elbow Grease.


Elbow Grease has tasked Peppermint Soda with building brand awareness outside its highly supportive online community. The agency will be working to secure consumer coverage for new products and range additions while communicating the strong brand personality and exceptional product quality.


Owner of Peppermint Soda, Jean-Philippe Glaskie, said: “Elbow Grease is such an iconic brand with a significant presence across retail and loved across the online cleaning community. We have been tasked with building the brand’s reputation specifically with the consumer print and online media.”


Amanda Lewis, group marketing director at 151 Products — owners of Elbow Grease — explained: “Peppermint Soda has vast experience in the retail and FMCG sector, and we were impressed by their knowledge, creativity and enthusiasm. Together, we are confident that we can take the Elbow Grease brand to the next level.”


Peppermint Soda has had an incredibly busy start to 2022; the award-winning PR and marketing agency has experienced 30% growth in revenue since January. This is a result of seven new clients wins overall and increased spend across existing client business.


Jean-Philippe continues: “We have made the decision to stick with the fully remote working model for now and it’s working well for us. The team enjoys the flexibility and work/life balance this brings. As we are growing so quickly, we are always looking for new talent. Anyone keen to join us should get in touch at [email protected]”.


For more information visit:, or for Elbow Grease visit and find the iconic cleaning range on Instagram, Facebook and Tik Tok  @elbowgreaseuk.