The Christmas takeover
Posted By Peppermint Soda
Whether you like it or not, Christmas has well and truly arrived in the branding world. Hold on to your hats as ‘Holidays are coming’ Christmas Costa cups are being distributed, Quality Streets are arriving in every home in Britain, Home Alone will be on the TV every week (not necessarily a bad thing in my opinion) and the TV advertising world is peacocking their campaigns to be the cream of the crop.
Christmas brings out brands’ competitive sides and this year the competition is fierce. John Lewis have pulled on the heartstrings again to bring on the tears – it’s not a John Lewis advert unless you cry. Marks and Spencer has created ‘Believe in magic and sparkle’ which mainly works as they have David Gandy in it. But amongst all this emotive, loving, festive marketing is the Harvey Nichols campaign, ‘Sorry, I Spent It On Myself’ – a truly disruptive idea, which for me leaves more of a smile on my face than the Bear and the Hare. This witty campaign by Daniel Fisher and Richard Brim of adam&eveDBB has a fantastic sense of humour. With its back to basics, ‘no frills’ packaging design, and its over polished TV advert, it’s a true winner of an idea for everyone to be jolly about.
I best get thinking who I can give the Authentic Lincolnshire gravel to… Secret Santa?