Five hot new website design trends for 2014
Posted By Emma
With Bonfire Night over and just seven weeks left until Christmas, the New Year is almost upon us! As a web design agency (amongst other things), we’ve been looking ahead to what exciting new web design trends are being predicted for 2014. Like fashion, some trends take a new twist on an existing format, while others revert to what has gone before.
Here are the top five trends that industry experts say we can expect to see:
No 1: FLAT DESIGN – SAY GOODBYE TO 3D GRAPHICS
One of the hottest and most hyped trends for 2014 is flat design. Love it or hate it, we’ll see a re-emergence of the 2D graphic, characterised by a minimalist interface, solid blocks of colour, creative typography, strong lines and no shadows. With the release of iSO 7 and Windows 8, we’re seeing designers being influenced by these simple flat designs, with more expected to follow suit in 2014. My personal preference has always been websites with depth and texture, so I’m likely to be rejecting not embracing this particular trend.
No 2: NEON COLOUR – HOT PINKS, GLOWING GREENS AND BRILLIANT BLUES ARE BACK
FROM THE 80s!
Influenced by fashion, web designers are already starting to use neon colour palettes to make their websites pop!
Here’s how Create DM have used neon colours to add visual interest to their website.
No 3: MIX AND MATCH TYPOGRAPHY – GET CREATIVE WITH A WHOLE HOST OF NEW WEB FONTS
Gone are the days when a designer had only a handful of boring web-safe fonts available. Utilizing this newfound freedom of being able to mix up virtually any fonts you want within a website will be big in 2014. This is a trend I’ll be welcoming with open arms. Expect to see more web design agencies revamping websites with the use of beautiful typography, and mixing and matching serifs with sans serifs just like they would in print design.
Here’s a good example of this.
No 4: THE SINGLE PAGE WEBSITE – SIMPLE AND EFFECTIVE
Often teamed with the use of parallax scrolling, the single page website is becoming a popular trend. All the content is displayed within one simple page and the navigation takes a user to different areas of that page. The single page, parallax website we designed for Sweet’N Low encompasses a few of these trends.
No 5: RESPONSIVE WEB DESIGN – IT’S TIME TO GET OPTIMISING!
Responsive design is all about optimising your website to be viewed on a variety of different screens, including mobile phones and tablets. Industry experts are predicting that mobile phones are set to have a bigger impact than the Internet, making this trend probably one of the most important for 2014.
According to a recent nationwide survey by Weve, the mobile-commerce partnership platform from O2, EE and Vodafone, 45 per cent of 18 to 34-year-olds say they turn to their mobile device first to go online, while 10 per cent of consumers are making their online purchases through mobile phones. So if you want to stay connected to your audience, start optimising your website before it’s too late.