Happy social media week

Posted By



So, are you up to anything for Social Media Week? Do you know what it’s all about? Well, the official line is that ‘Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media’.

Top of the UK tweeters, London, will be providing a podium for these discussions − but who’s doing the talking? Judging by the fact I came across it on Twitter, I’m guessing that it’s those already in the industry and big brands that will use the week to amplify any social media activity that’s already going on. Other than a couple of brief mentions in more traditional media, the conversation seems unlikely to perforate the bubble and convert any non-believers.

The fact is that some people still don’t care. Only last weekend, I sat in a room with a group of friends who are completely perplexed by my interest in the world of social media. I do try to persuade them otherwise. Though they all have a Facebook account, they’re not fans of brands and only seem to interact with each other. Amateurs!

As for Twitter or anything more adventurous – they just weren’t interested. We’re talking about seven 20-something, tech-savvy girls with jobs as teachers, solicitors and psychologists to mention a few. Yet, it appears that we’ve got no chance of reaching them through social media as it just doesn’t factor in their world.

Before I go any further, I just want to reiterate that social media is, obviously, only one communication channel.  At its most powerful, it plays a key part of a well-rounded PR and marketing campaign − but that goes without saying. There’s absolutely no denying the power of social media, but I do think that we need to be careful that we don’t just keep talking to each other.

Opportunities such as Social Media Week are fantastic as it’s vital that we take every opportunity to share best practice and avoid not so good practice. Let’s face it, we’re all still learning too. We need to make sure that we’re not just preaching to the converted, but speaking to everyone – even those who wouldn’t know the Old Spice man if he walked past them in the street!