IS IT A BIRD? IS IT A PLANE? NO, IT’S AN EXPERIENTIAL STUNT
Posted By Peppermint Soda
The ability to exercise our creativity and conjure up engaging, inspiring (and sometimes wacky) ideas is a major perk of working in PR. I’m sure we all fantasise about bringing our wildest brainstorm fodder to life and when those blue-sky creatives come to fruition, it can be magical.
Only yesterday, a 50-ft long, fibre-glass parrot was hung from a crane in central London as a tribute to the return of iconic comical troop, Monty Python. A nod to the show’s famous ‘Norwegian blue’ parrot sketch, the stunt also commemorated the screening of the cult comedy act’s final show on Gold, this weekend.
I’m always inspired by the level of creativity that companies go to to engage with their audience. You can’t deny that the recent image of a giant Richard Branson sea monster, surfacing from a Bournemouth coast, was pretty epic. This larger than life stunt was set up to launch a new Virgin Media TV, broadband and telephone package – a little excessive I think, but definitely a conversation starter!
One of my all time favourite stunts has to be Thornton’s edible chocolate billboard – it’s an oldie, but a goodie! The interactive (and tasty) advertising platform was created to celebrate Easter, offering passers-by the chance to enjoy Thornton’s treats first-hand. Who wouldn’t be thrilled to stumble upon this mouth-watering masterpiece?
The power of experiential stunts has never been stronger; not only do they generate impressive column inches – Monty Python’s bird hit The Independent and Daily Mirror – but the public’s urge to share on social media is propelling a PR’s reach to ever higher heights.
Bryan Bell, junior account manager
Looking to shake-up your brand with an experiential stunt? Let’s chat!