Oh Quora… we adore ya

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Will 2011 be the year of Quora? The Telegraph has already claimed that it’s set to become bigger than Twitter, so what’s all the fuss about?

From what I can make out so far, Quora is a cocktail made up from part Twitter, part Yahoo Answers with a dash of LinkedIn groups and maybe a twist of Wikipedia. In real terms, it’s a question and answer website that allows you to follow topics and people that are of interest to you. The result is a vast, user-generated, interactive, (hopefully) credible knowledge bank.

Originally the playground of techies, I first came across Quora when it was mentioned by tech journalists on Twitter, and where journalists play − you can be sure that PRs are never too far away. Since then the hype has really kicked in and it seems that everyone’s rushed to sign up to the site.

Well, what can I say? So far, so good, the site is lovely to look at and user-friendly. It’s a little bit overwhelming when you first log-in, but helpfully there are plenty of responses about how to get started on Quora.

There are some really nice features, like the fact that you can vote top answers which will mean that responses have been weeded by other people ‘in the know.’ Quora gives you a platform to demonstrate a more in-depth expertise than Twitter and comes with a warning that it must be used responsibly. After all, the site will only ever be as good as its members. If respondents are credible then Quora will become an extremely useful platform for B2B marketing.

As a social site, Quora will work for some and not for others. It’s all about finding the right fit for you and maybe it is trying to fill a space that’s already filled? For now, I’m enjoying my new toy, but concerned whether I have enough time to upkeep another social media profile.

And finally… they say that imitation is the best form of flattery. Well, it’s already got its own parody site – what a week it’s been!