PR TO HELP US REMEMBER

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Poppies

Throughout this week, the media has covered a series of awe-inspiring tributes to mark the 100th anniversary of the start of World War I.

The breathtaking field of 888,246 porcelain poppies – each representing a British military fatality from WWI – planted outside the Tower of London was inspirational. This dramatic art installation, alongside the poignant images of the Duke and Duchess of Cambridge at a sombre twilight ceremony, are amongst some of the most featured photographs. The photos appeared in publications ranging from The Telegraph to celebrity favourite magazine, Hello!

Lights Out – a nationwide event organised by 14-18 NOW – saw households, businesses and public buildings across the UK turn out their lights to leave a single candle burning. The coverage showcasing the Blackpool Illuminations and Big Ben in pitch darkness was an extremely powerful way to portray a message of national unity and remembrance.

However, one campaign really captured my attention. The British Legion launched a series of posters celebrating the lives of late soldiers, who just so happened to share their names with some of today’s most popular, high-profile figures.

Harry Styles, Andy Murray and Alex Ferguson were amongst those honoured in the series of thought-provoking posters, each revealing the story of the respective fallen soldier. The artwork was published on the Every Man Remembered website, which commemorates serviceman who died in WWI.

harry-styles

The simplicity of this campaign is what makes it so effective. It’s insightful and extremely powerful, using pop-culture to tap into a nation obsessed with celebrity. It did, however, cause a frenzy across social media platforms as One Direction fans feared the worst for their beloved pop-idol.

The British Legion’s campaign goes to show that budgets don’t always have to be sky-high to garner an impact – sometimes it’s the simplest things that make a nation stop and think.

Bryan

Bryan Bell, account manager

@peppertweets