Hello Kitty phones for 30-year-old women? Oh please.

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So the latest marketing wheeze to exploit impressionable little girls is the Hello Kitty branded mobile phones.  Cute, pink and, at £310 a pop, an outrageous rip-off.  

More worringly, the ‘adorable’ kitten branding masks a potentially serious health hazard to developing, vulnerable brains.

Authoritative health reports show that kids under 8 shouldn’t be using a phone at all.  But, no need to worry about any of that…because the good people behind the launch cheerfully maintain that the phones are squarly aimed at adults. And this, despite the fact that the core market for Hello Kitty is 6 to 7-year-olds.  Yet more gut-wrenchingly cynical, hypocritical marketing rubbish.