The end of the orange is nigh

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What do the woolly mammoth, Irish elk, and potentially the orange, all have in common? We, the Great British public, have or are successfully killing them off! OK, I admit, the mammoth and the elk became extinct in 10000 BC and 6000 BC, respectively, and have little to do with us, the meat-eaters of today. On the other hand, the demise of the bright coloured citrus fruit is seemingly all our lazy, can’t be bothered to peel a small-sized fruit’s, fault!

OrangeAccording to market research, we the fruit buying public, are turning our nose up at the delicious, thirst quenching food in favour of the easy peelers, or other fruit that only requires us to plonk it in our mouth! Supposedly, it’s a reflection of the busy lives we lead – I beg to differ. Yes, we do lead busy lives and a large number of us only catch a quick lunch in between deadlines and meetings. But, seriously, how long does it take to peel an orange? As an orange lover myself I can tell you that it literally takes seconds. Admittedly, it’s a little messy and leaves you with a dry, citrus smelling residue on your hands. But hey, it’s a fruit, not the Times crossword that requires full concentration and attention.

We’ve recently tried to balance the endless supply of complimentary sweets and treats in the office with a healthy, organic fruit bowl. Each week fresh fruit is bought and piled high in the meeting room for all to enjoy. It’s proving to be successful. But, while the grapes, blueberries, apples, plums, even the ‘not to everyone’s taste’ kiwi fruits disappear one by one, the poor oranges lie there untouched for weeks.

Thankfully, given the longer life expectancy of an orange compared to other perishables, they’re gradually being consumed two weeks on. But, ashamedly we’re proving the research to be true! We opt for the easiest, as opposed to the ‘challenging’ fruit that is the poor orange. I for one am trying to do my bit to keep this juicy fruit from suffering the same fate as the woolly mammoth and the Irish elk. Here’s hoping our organic fruit feast will do the same!