Love Hearts for the Pricey this Valentine’s Day

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We were all thrilled to see the Love Hearts IT bag (a product innovation of Team Peppermint no less), take pride of place on the Valentine’s pages of OK! last week. It seems our fabulous take on the celeb must-have Birkin shopper, also caught the eye of a certain Mr Katie Price…

The excitement around Peppermint HQ was even higher than normal last Tuesday morning, when the Love Hearts’ account team received a phone call from the Price/Reid publicity machine: “Alex has seen the Love Hearts IT bag in OK! and would like to get one for Katie for Valentine’s Day.”

The replica designer IT bag clearly works as a fabulous pressie not just for us mere mortals, but also for the Katie Prices of the world – who I’m sure already own one or two of the real thing. Mrs Reid is now the proud owner of her own bling bag of sweet treats personalised with the message ‘Sweet kisses Katie. Love Alex. X’.

We were told that Alex was putting together three huge packages for Katie, containing personal mementoes, framed photos, chocolates and a certain bit of ‘arm candy’! No subtleties for our favourite newlyweds then? I guess that’s hardly surprising given her on-going tabloid war with Peter Andre – publicising her marital bliss with Alex is clearly of paramount priority at the moment, whether it be through tweets or tabloids.

But we’re not complaining – a wonderful bit of celebrity endorsement for the Love Hearts brand as a result of a fabulous bit of coverage.