A seriously mixed up development

A seriously mixed up development

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Deckchairs lining the decking for the Vimto Gardens launch party

Deckchairs lining the decking for the Vimto Gardens launch party

This weekend saw the launch of Salford’s newest residential development, Vimto Gardens. Part of the Salford Central regeneration scheme, the 83 one and two-bed apartments and 14 townhouses finally went on the market, aiming to bring ‘vim and vigour’ back to the city’s property market.

We’ve been working with English Cities Fund (ECf) – a joint venture between our client, Muse Developments, Legal & General and The Homes and Communities Agency (HCA) – since before the development was even in its planning application stages, so you can imagine how excited we were to finally see the homes go up for sale!

Interest in the development has been astronomical, with an unprecedented number of enquiries, so we were briefed with putting on a party that would have a big impact. Branded Vimto Gardens because of its proximity to the original Vimto factory, the development proved to be something of a dream when it came to thinking of creative concepts for the launch.

Channelling retro Vimto vibes, we set to arranging everything from decorations to drinks to create a party atmosphere. As a key part of the regeneration of Salford Central, it was important that Vimto Gardens used local suppliers wherever possible. We sourced everything as locally as possible, including DJs from Chapel Street DJ college, the Midi School, and beer from Salford’s First Chop Brewery – just a stone’s throw away from Vimto Gardens.

The event was a runaway success, with eight homes sold over the launch weekend and plenty more would-be buyers dropping in to find out more.

Here are some of our favourite snaps of the weekend.

Vimto Gardens launch party Vimto Gardens official launch party, Salford.04.07.14
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Vimto Gardens official launch party, Salford.04.07.14

Our new favourite pooch, Ted!

Our new favourite pooch, Ted!

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