A world record-breaking idea

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Bravo to our friends at The Drum who have added a record-breaking twist to their upcoming events calendar.

Later this month, they will attempt to break two Guinness World Records at their UK Event Awards and Social Buzz Awards. Appropriately, the event industry will aim to toast a new record for the world’s longest relay of ‘Cheers!’. Meanwhile, their social media counterparts are aiming for ‘tweet’ success when they attempt to set a record for the most people birdcalling in one place.

The activity will, of course, be supported on social media with hash tags and the like to create a real buzz around the events. Award Season is in full swing and as the ceremonies compete to attract entries, sponsorship and attendees, we think this idea is just the ticket!