An Integrated Marketing Strategy to Improve Business Results

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Anyone who knows anything about marketing knows how important it is to move with the times. Technology evolves at such a pace that it can be easy to miss the idea or innovation that could boost your business and maximise your marketing efforts.

While it’s vital to stay on top of the latest developments and be bold when it comes to trying out new ways of doing things, the traditional methods still have a lot to offer. Print, advertising and direct marketing can still yield great results if used in the right way.

Of course, the clever ones in the audience will have worked out that a combination of these two approaches could really help your campaign fly. Targeting multiple channels in a coordinated way increases the likelihood that all your hard work will achieve the return you are looking for, and our guide helps to explain how you can approach this.

In addition to highlighting the difference between modern and traditional marketing methods, we provide convincing statistics that support this approach.

For many businesses, planning such a large undertaking can seem a little intimidating. We break every stage down into manageable nuggets of info that you can apply to your marketing approach straight away.


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If we’ve wet your whistle and you want to hear what else we can do to help improve your marketing campaign, contact our friendly team today on 0161 941 4252.