Another social media first… for Hollyoaks?!

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In an exciting addition to the wonderful world of social media, beauty-contest-come-soap-opera, Hollyoaks is using Facebook to steer the direction of its biggest storyline yet.

It’s putting the fate of rape trial character Gilly Roach in the hands of an online ‘jury,’ by letting them decide the outcome – and, unlike a normal trial, it’s encouraging them to Tweet/Facebook/talk about it as much as possible. Did you see what they did there?

The Channel 4 show’s recruiting 12 people via Facebook to form a jury that’ll review the evidence and decide whether Roach is guilty of raping fellow Chester resident Jacqui McQueen.

To bag a spot on the jury, wannabes – who must be aged between 18 and 70, obviously(!) – can apply to take part through Hollyoaks’ website from today. Whatever fate they decide will be final and will determine the results of the on-screen trial.

A nice twist for a soap and a first for social media, so we applaud Hollyoaks for its boldness and wish them luck for going where no soap has gone before.