BBC’s Clever Culling Techniques
Posted By Peppermint Soda
As the BBC announces it’s to hack away at its multi-service broadcast offering, I’m left wondering whether the Beeb is hoping to drum-up protest from sympathetic fans in a bid to secure its future.
6 Music is probably the most controversial station to be axed. Although it has a relatively small audience of 700,000, its fan base is made up of dedicated music lovers who tune in for a unique sound that can’t be heard anywhere else on the UK’s airwaves. These are the same fans who Mark Thomson may well be hoping will set up a Facebook/social media protest to save the station’s future…
Taking into account that Thomson is pretty much cornered – as he knows that whether the next election sees Labour or The Tory party in power, the BBC’s likely to have its license fee cut – I suspect Thomson is trying to make a rather clever PR statement.
We’ve seen it all before with Cadbury’s Whisper… a company threatens to pull a brand and then sits back and watches as fans start huge Facebook/Twitter/blog campaigns to save it.
I’m sure the rebellious statements about the planned 2011 closure of 6 Music issued today by Jarvis Cocker and comedian Phil Jupitas will be music to Thomson’s ears.