Facebook facing a new backlash?

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Having been criticised in the past for its attitude towards privacy, Facebook is now facing a new row. It’s been revealed that the social network has enabled a feature that automatically identifies people in photos that have been uploaded.

So, should we all be concerned that our privacy – and the privacy of our friends – is being eroded? Personally, I don’t think so. If we don’t want to have the feature on our account, we can disable it in our privacy settings. Some users have complained that there should have been an ‘opt in’ system, rather than an ‘opt out’ one, but at least Facebook is giving us a choice, rather than saying “here’s the new feature: like it or lump it”.

What seems to have caused annoyance isn’t so much the tagging itself, but the way that it was introduced, with the feature being launched without much warning. Facebook has now admitted it “should have been more clear with people during the roll-out process”, so perhaps it knows it made a bit of a communications gaffe.

It seems that Facebook needs to start doing things to win back its friends and supporters. Some commentators are saying that the site’s star is beginning to wane, but I can’t see that happening any time soon.

What it could do, though, is be a bit more open with its users. It’s supposed to be a social network that enables us to interact and keep in contact with people all across the world – perhaps Facebook could take a leaf out of its own book and communicate with us a little more clearly?