GO FOR IT HULL – THE PR POTENTIAL IS HUGE

GO FOR IT HULL – THE PR POTENTIAL IS HUGE

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Originally hailing from Hull (thanks to my parents’ and grandparents’ heritage), I was ecstatic to hear the top story on Chris Evans’ breakfast show this morning. As my radio alarm woke me up, I heard him belting out across the airwaves: “Hull’s the new city of culture for 2017.” However, my excitement soon turned to disappointment as I heard him continue: “And I’m 47 and I’ve never even been.”

It left me wondering, if someone as well-travelled as he is, not to mention somebody who works for the BBC, which claims to be proud of its regions, hasn’t bothered to make the four-hour journey from London, then has Hull got a battle on its hands, or will this new title see crowds visiting in their droves?

Its current reputation is that of a downtrodden former docking city, overrun with students who leave as soon as they collect their scroll, quicker than you can say ‘graduate recruitment scheme’.

Culture secretary, Maria Miller, said: “This year’s UK city of culture, Derry-Londonderry, demonstrates the huge benefits that the title brings. These include encouraging economic growth, inspiring social change and bringing communities together.

“It can produce a wonderful mix of inward investment, and civic pride and I hope Hull’s plans will make the most of all that being UK city of culture can bring.”

In other words, the PR potential for Hull is phenomenal! I’m already on the edge of my seat in anticipation of what it might do to increase awareness of the fantastic activities there. One stand-out example is the world’s only submarium –The Deep – which no trip is complete without, according to my nephews.

While we often credit Manchester and Liverpool with producing the nation’s top musicians, many groups were formed in Hull, too. Pop/rock duo Everything But The Girl met while studying there in 1982 and The Beautiful South are born and bred ‘Hullensians’.

Several cultural greats have come out of Hull, including poet Philip Larkin, and the much-loved Hull Truck Theatre is one of the ongoing key attractions that continues to bring in theatre-goers from other cities. I truly hope to see more and more culture vultures flocking there, as it really is superb.

So, it’s not all empty shipping docks and dreary fish and chip shops in Hull. I, for one, love a trip to the east coast’s finest city. Watch this space, I say. Hull is about to rock your world.