GOOD MORNING AMER…BRITAIN!
Posted By Andy Smith
Today, Good Morning Britain took centre stage for the first time. ITV’s new weekday breakfast show was unveiled to an audience awaiting the opportunity to scrutinise the much-publicised change in format – myself included.
Shunning the usual breakfast-time sofa for a more formal desk, ITV’s quest to adopt a US breakfast show set-up was immediately apparent. The four-strong team of presenters sat awkwardly in front of a dramatic backdrop of St Paul’s Cathedral – one of the only reminders that I hadn’t miraculously been escorted stateside.
In an attempt to replace its disastrous predecessor, Daybreak, bosses at ITV are said to have taken inspiration from critically acclaimed American breakfast shows. Following the format of ABC’s Good Morning America and NBC’s Today Show, ITV is aiming to place a greater focus on news coverage – something Daybreak definitely lacked.
From its launch in 2010, Daybreak struggled, averaging a mere 600,000 viewers a day – a drop in the ocean compared to the 1.6 million viewers that tune into BBC’s breakfast show. Even a couple of changes of furniture, a new logo and family favourite Lorraine Kelly couldn’t save the show, and it was axed to make way for GMB.
Drafted in – albeit with a hefty pay rise – from the BBC, Susanna Reid fronts the show alongside Ben Shepherd and former Sky presenters Charlotte Hawkins and Sean Fletcher. This morning, Susanna definitely appeared the most uneasy of the quartet, maybe feeling the pressure to justify her new £1 million contract. As there’s no specific ‘news hour’ on the show, all four presenters appear simultaneously – far too much going on for 6am, in my opinion.
Using the hashtags #GoodMorningBritain and #GMB, Twitter’s early risers filled the platform with the critique I expected. Although there was praise to be found, mostly from daytime TV allies such as Holly Willoughby, the general public voiced its dismay at the supposedly ‘news focused’ show playing so heavily on its One Direction exclusive – hardly news by any stretch of the imagination.
The question is, will Good Morning Britain really be able to contend with its BBC rival, or will it follow the same dreary demise as Daybreak? Leave a comment below and let us know which channel you’ll be tuning into.