Have you heard about the Listening Project?

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A TV trailer caught my attention today. It was promoting the latest and super sweet campaign from Radio 4 – The Listening Project.

The initiative is asking listeners to record and share a snippet of conversation with a loved one or relative, which will build up a picture of life today and preserve it for generations to come.

Bravo to the Beeb for launching this cracking PR campaign that will surely engage its listeners, build communities, drive online traffic and promote its core raison d’etre. It’s a bit like a grown-up version of watching people parading around the Big Brother House, which will undoubtedly make for a compelling listen!

Words can sometimes seem temporary, yet it’s the way that we all communicate that has the most impact. The real beauty of this project is that it’s identified the value of these words. Of course, we would say that! At Peppermint, we’re in the business of conversation, but I challenge you to listen to a few of the examples and not feel a lump in your throat.