How to keep a mint fresh

Posted By


People who work in the PR industry know that unlike the perception – fast cars, long lunches and parties – the reality is hard work, long hours and undeniably at times, a lot of stress.

Here at Peppermint, we decided to take action and introduce ways to de-stress amongst the flurry of press releases, calls to journalists and activity reports. Step forward, Peppermint Therapy. 

Putting down the phones for an afternoon – not an easy task (some of us had to be dragged away) – in we trundled, one by one. The enthusiasts, the sceptics, and the slightly bemused.

This was a group who was far more used to sell-ins and pitches than meditation and mood boards – not forgetting feng shui (pronounced fung-shway). But what does this have to do with PR, you ask? Well nothing, or everything, depending on how you look at it.

This was about finding a little calm in the storm; and anyone who’s ever worked in an agency will tell you it can get a little rough from time to time!

Taking a moment to focus, channel your thoughts and de-clutter (physically or mentally) is all pretty common-sense stuff. It gives you time to re-group and certainly makes you more productive. Yet simple as it is, it can go straight out the window once the phone starts going and the emails pile in en-masse.

As silly as aligning yourself may sound, having a lack of focus will quickly lead to feeling stressed or worked up and that’s not what Peppermint is about.

For us, this was about optimising our state of mind, and just another one of the many ways in which we try to make ourselves more productive.

So now a new dawn breaks as I sit at my desk. Chakras aligned, shui fenged, chi channeled and ready to face the world, and the world’s media!