I am, therefore I tweet…

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During one episode of my new favourite TV show, The League, Taco reacts to his friends tweeting, blogging, and posting every five minutes, by announcing that he’s decided to launch ‘MyFace’: the world’s first offline social network. “Um, that’s been around for a while now,” points out his friend Pete, “it’s called society”.

I have to say, I’m with Taco on this one. There have been quite a few new kids on the social media block recently; Klout, Fiverr, Pinterest, Foresquare…it’s all getting a little crowded. Lately I have begun to ask myself: where social media is concerned, have we begun to value the medium more than the message and might all this time spent online be detrimental to our real world relationships?

Of course, I’m speaking from the perspective of a private individual here. As PRs, it’s our business to be unashamed (social) media junkies. I do wonder though. It’s often said that a person can express a lot without actually communicating anything. If social media is to add value to our lives then surely there must be a point to our online interactions that goes beyond simply providing a commentary on our day-to-day activities.

Forgive me if I’m coming across all anti social media. Of course, I’m not. I can’t count the number of times I wished I were able to add a neat #impliedsubtext during a spoken conversation or been thankful that I can let far-flung friends know I’m thinking of them via a time efficient ‘poke’. No. The point I’m trying to make is that our social media activities should add value to our relationships. Engagement for engagement’s sake seems to me to be a waste of time. Perhaps, if we haven’t got anything to say, we’d be as well just staying out of the conversation.