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It’s official – we’re a nation of reality TV addicts. When this year’s I’m a Celebrity… Get Me Out Of Here launched last Sunday, 12 million of us tuned in, making it the biggest ITV audience of the year. Since then, it’s managed to dominate the newspapers every day this week, including a front page splash in today’s The Sun.

The show, which throws 12 celebrities (and I use that word loosely) into the middle of the Australian jungle for three weeks, is currently on its thirteenth series. The producers haven’t done anything innovative to shake things up – so why are we all hooked?

The only thing that changes each year are the famous faces but, ironically, the true celebrities aren’t the reason millions of us are glued to the television. Joey Essex, star of reality TV show The Only Way Is Essex, hasn’t been sprung to stardom thanks to his natural gifts, but he’s undoubtedly the most talked about contestant. He kicked off the series by showcasing the word ‘confrontate’, which the nation found endearing. Subsequent episodes have revealed that the 26-year-old can’t tell the time, which provided comedy duo and presenters of the show, Ant and Dec, with many a punch line!

What’s worrying is that there are millions of young, impressionable people idolising the likes of Joey, who evidentially spent more time making his hair look ‘reem’ than studying when he was at school.

Other cast members such as Olympic gold medalist, Rebecca Adlington, and talented singer, Kian Egan, are the type of people who deserve celeb status. They’ve worked hard throughout their careers and are role models for the next generation, showing what can be achieved through dedication and determination.

There’s no getting away from the celebrity culture we live in, but the media has the power to shift focus to the real stars of our time who are inspirations. Here’s hoping in the future that the most popular aren’t the least talented!