KATE GIVES SOCIAL MEDIA THE BOOT
Posted By Peppermint Soda
Last night, eccentric performer Kate Bush returned to the stage after a 35 year absence, as her Before the Dawn tour got underway. The concert, which took place at the celebrity-packed Hammersmith Apollo, was deemed ‘spellbinding’ by an array of fans in attendance – but that’s not the only reason it made today’s headlines.
Following in the footsteps of the likes of Prince, Beyoncé and The Lumineers, Bush made an appeal for fans to boycott their mobile phones, cameras and tablets prior to the concert. While acknowledging that the request was ‘a lot to ask’, she said she hoped the ban would enable fans to join her in enjoying the experience of the music, instead of being faced with a sea of digital screens.
Call me cynical, but upon hearing the Wuthering Heights singer’s request I didn’t hold much hope that her wish would be granted. Taking pictures has become as much a part of our daily routine as brushing our teeth.
However, I was proven wrong. As reported in the likes of today’s The Guardian and the Mail Online, fans abided by the rules. Concert-goers reported that they didn’t see one phone or camera throughout the duration of the highly-anticipated show, with another fan stating: “It felt like it would be like taking your phone out in church.” Searching through Twitter and YouTube this morning it appears that fans are right. I couldn’t find evidence of any images or footage from last night’s event.
The rise of social media platform, Vyclone, which encourages audience members to experience the concert through a lens, has served to increase the amount of photography and recording at musical events over the past couple of years. Since its launch in 2012, the app has brought together footage filmed at concerts to create crowd-sourced videos. Singers, such as Ed Sheeran and Madonna, have encouraged fans to film their concerts in order to generate footage, thus becoming part of the show themselves.
Overall, it seems that the use of mobile phones, cameras and tablets at music events is still a hot topic. Although many people find the sea of flashing lights distracting, allowing fans to upload footage and images of their concerts is a great way of interacting with a wider audience and, in turn, increasing an artist’s exposure. So what do you think about cameras at concerts? Whether you love them or loathe them, let us know!