Manchester goes ‘mad for it’ at the Mad Men Ball

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The Peppermint team channelled its inner Betty Draper at the weekend, after working on the Hearts and Minds Mad Men Ball.

The star studded event was hosted by three of the autism charity’s dedicated celebrity patrons: Paul Scholes, Melanie Sykes and Keith Duffy.

The 1950s Mad Men theme ensured that all the guests were dressed up to the nines, harking back to a bygone era of style. One of the highlights of the night was a luxury auction, which included VIP passes to the prestigious Prix de l’Arc de Triomphe in Paris and a one-off signed mosaic of Paul Scholes, created by Salford artist Robert Lally.

Guests were also treated to an exclusive performance from Atomic Kitten star Natasha Hamilton, and crooner Cole Page, while Keith Duffy, delivered a heart-rending speech about living with autism.

With stars of stage, screen and the sporting world in attendance, the ball was a resounding success, raising over £40,000 on the night, all of which will go towards building a new school in Manchester for autistic children.

Peppermint managed media relations before and after the ball, and was thrilled to deliver a clean sweep across the tabloids for the charity. Spreads appeared in The Sun, Daily Mirror, Mail Online, Daily Express and DailyStar, while the rather fabulous Dianne Bourne – showbiz editor extraordinaire of the Manchester Evening News – was Peppermint’s guest on the night, resulting in an exclusive feature in the paper.

And it keeps on coming. With features in the pipeline and requests for case studies of the many children and their families who have been helped by Hearts and Minds – we hope that the ball’s £40k fundraising total is just the beginning of an extraordinary journey!