#MARKETINGFAIL?

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Another day, another Twitter misfire. This time, the egg is squarely on the face of Warner Music, record company of crooner James Blunt.  Warner fired out a ‘personal’ tweet from James, and a link to his new single, directly to thousands of Twitter users who had previously expressed no interest whatsoever in James’ music. The company has claimed that the message, sent to people who had subscribed to receive updates about other artists, was down to a ‘clerical error’.

The scathing tweets that followed were none too forgiving. Replies included : “If you receive an email with a link to the new James Blunt single, don’t click on it. It’s a link to the new James Blunt single!” Ouch.

Whether this was a genuine clerical error, or an attempt to shoehorn the “You’re Beautiful” singer back into the public eye, it’s undeniable that the public was unimpressed with Warner Music’s tactic of firing out promotional material to anyone it could get access to.

The general consensus seems to be that this was a marketing faux pas. However, when ‘James Blunt’ started to trend on Twitter, Warner bosses surely must have smiled smugly and thought, “Job done”. After all, all publicity is good publicity, right?