Media relations gold for Peppermint
Posted By Peppermint Soda
Last night, the Peppermints proudly picked up a gold award in the ‘Best Use Of Media Relations’ category at the prestigious CIPR NW PRide Awards.
The winning campaign, ‘Trinity Elite Launches at a Canter’, saw the team launch a tax, accounting and wealth management firm with an enormous bang. Going above and beyond expectations, we secured over 500 pieces of media coverage, which resulted in a 70 per cent increase in enquiries from product partners.
Judges commended the creativity and strategic approach taken by the team, as well as the initiative used to implement the campaign in a mere six days.
The award shows what a hard-working and tenacious bunch we are – and adds a shiny new trophy to our cabinet. Well done team!