"Never complain, never explain"

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…These are the wise words of American car tycoon, Henry Ford, who should’ve been on hand to whisper into Mr Hague’s ear when he hastily issued a statement denying an “improper” relationship with 25 year-old advisor, Christopher Myers.

William Hague, foreign secretary, went slightly overboard with his reactionary statement by revealing private, and very personal, details regarding his wife’s traumatic miscarriage ordeal and elaborating further on the current state of their marriage – thus giving the media perfect fodder to think Hague has something to hide.

It is at this point that I’d like to remind Mr Hague that the House of Commons isn’t an episode of Jeremy Kyle; there’s no need to air dirty laundry in public or justify actions to quash internet gossip.  I’m sure Ffion, his wife, is less than happy knowing their private life has been splashed over the papers in what’s been perceived as a major tactic of diversion.

It seems that the coalition has gone into damage control overdrive, which has only led to further speculation and press interest.  The fact that Hague chose to dignify the rumours – started by political blogger Guido Fawkes – with a response has damaged his profile, as well as his private life.

If Hague and Myers had been clever about it, they would’ve issued a statement – even a presscall – to prove how they’re leading by example, cutting costs and innocently sharing hotel rooms.  Instead, their dramatic denial has created a media frenzy and you can bet that Mr Hague’s private life will be under constant scrutiny for the rest of 2010.

To make matters worse, the unsuspecting special advisor, Christopher Myers, has promptly resigned over this speculation, whilst David Cameron’s loyalty has been shown to the foreign secretary by backing him “100 per cent”.

The defensive statement has arguably given the media reason to suspect that there is more to this story than just the innocent sharing of a hotel room.  With so many advisors, you’d think that at least one of them would’ve told him to keep quiet… and bin that shocking baseball cap!