PR for Panto?

Posted By

Kirsty in Snow White

Well it’s that time of year again! The tree is up, school has almost finished, and families everywhere are eagerly booking tickets to take part in that most festive of Christmas traditions – the great British pantomime. It’s as customary as mince pies and brandy, yet there’s been some speculation in the media this week about the purity of pantoland, and its increasingly commercial orientation. With our very own Peppermint princess about to star in the local production of Snow White (see picture of Kirsty above), this topic has sparked some debate in the office this week – are there etiquette rules for promoting a panto?

Recent productions have taken to recruiting famous faces to boost sales and attract attention – this year’s token celebrity is none other than Baywatch icon, Pamela Anderson, who will be starring as the Genie of the Lamp in Aladdin. 42-year-old Pammie will be delighting children and parents alike in Wimbledon next week, a move which has generated national media coverage in recent days. But is this the right way to PR a pantomime? It seems sad to think that even panto has to reduce itself to recruiting B-list TV stars to garner attention.

This is not to say that Pamela won’t be a wonderful Genie, or that Les Dawson didn’t make a hilarious Widow Twanky. But as children get bombarded with celebrity-orientated marketing, maybe it would be nice to keep some things sacred. After all – with drama, dames, and drag queens, what more reason could you possibly need?!