#SMDayMcr

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Last night, a few of the Peppermints headed into town to celebrate Social Media Day. Yes, that’s right: yesterday was a day to celebrate “the revolution of media becoming social” and discuss how it’s transforming our personal and professional lives.

This year’s #SMDay is the second annual celebration to be organised by Mashable. In its inaugural year, Social Media Day prompted nearly 12,000 people to meet in more than 600 locations across 93 countries to talk about the latest topics, trends and technologies that social media offers – massive kudos to Pete Cashmore.

Held in Castlefield, Manchester’s meet-up brought together food bloggers, digital delivery managers from Premiership football clubs, social media leads from the BBC, specialists in digital production and even Greater Manchester Police!

At a time when activity on social media platforms accounts for 25 per cent of all time spent online, Social Media Day provides a fantastic focal point from which to survey the digital landscape and look to the future – and also hear stories about embarrassing SM gaffes!

No one needs to be told that, as a business tool, social media is becoming increasingly important on a day-to-day basis, especially within the creative industries. However, in the last year, I’ve noticed a significant shift in the way that journalists like to be engaged. The number of times I now contact a journalist with a tweet rather than an email has increased significantly, as has the number of times I get an immediate response.

The power that social media has over the way we do business, especially in PR, continues to grow and evolve, and I for one am looking forward to what the future may bring – here’s to an even busier Social Media Day in 2012!