Social media for social good

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It’s not the first time I’ve blogged about using social media for charity, but something interesting caught my eye this week.

It’s a very cute fundraiser called ‘7 Wonders in 7 Days’. The premise is that seven people will travel around the seven wonders of Britain for seven charities in seven days. Oh, and it will start on 7 July and aim to raise £777,000 – you get the picture!

But, where does social media come into it? The seven wonders were voted for through social networking sites and I was particularly chuffed to see my hometown represented as York Minster made the final cut. The whole thing is being powered by the goodwill and donations of people who’ve come across it on sites like Facebook and Twitter and I have to say that I love it.

There’s something particularly warm about seeing people pull together to make a difference and, fingers crossed, this celebration of the best of British will really rally the troops. People are forever trying to come up with new and inventive ways to raise a few bob for charity and I think this hits the mark.

Some charities are already using social media incredibly well to bring their causes to life. It’s the perfect tool; at a low cost and with a potentially huge impact, you could raise awareness of your charity across the world. The technology may put some people off, but with Facebook and Twitter, the clever bits are done behind the screens and using them is a doddle. The idea for a fundraiser doesn’t have to be weird or wonderful. Just think about what you’d do offline and make it online – it’s not an either/or.

We spend so much of our time connected to the internet and sites like Just Giving have taken over the traditional sponsor forms that circulated the office once upon a time. With donations only a click away, I’m interested to see how mixing social media with fundraising will evolve.