The best & worst acquisitions made by tech giants
Posted By Sophie Chadwick
Google, Twitter and Facebook have made some of the largest and high profile purchases of the last decade. As their wealth grows, so does their ability to acquire the technology of the future, investing in potential competitors as well as new ventures.
In 2014, Facebook has already acquired Oculus Rift in March for $2 billion ($1.17 billion) and Whatsapp in February; prime examples of the social media giant playing the long game. It has yet to become clear how Facebook will monetise Whatsapp, with CEO Mark Zuckerberg stating that the company has no intention of introducing adverts to the messaging service.
With such deep pockets to delve in to, the world’s tech giants have the resources at their fingertips to buy the best of the best. We have taken a look at a few of tech’s best and worst purchases; who bought who, for how much and did they manage to make a success of it?
At Peppermint Soda we are a full service agency, and that includes giving you the benefit of our experience in media, digital and PR. If you’re thinking of making a Facebook sized investment in your PR and media budget or an ever-so slightly smaller one – talk to us.
We can advise you on what to invest in, when, how and anything else you need to know in the meantime. Contact us on 0161 941 4252 to find out what we can do for your brand.