The return of Cool Britannia?

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The past few days’ papers have been chocca full of the Duke and Duchess of Cambridge’s tour of Canada.

To date, Catherine has put her hand to planting trees, cooking Canadian-French cuisine and cooing over babies – with staged photographs capturing the uber-photogenic couple’s every movement. William has even been wowing the crowds by speaking French!

The newlyweds are certainly creating quite a stir. With their ‘recycled’ outfits, humility and relaxed approach to official duties, Kate and Wills are the epitome of modern day royalty.

However, in PR terms, they’re much more than that. They’ve become the perfect brand ambassadors for the UK.

I’m not talking about that Reiss dress or those L.K. Bennett court shoes – which, by the way, have sold out in every store – but rather Cool or (in this instance) Rule Britannia.

The House of Windsor has long been a huge source of income for Britain, with tourists flocking to visit the likes of Buckingham Palace and Windsor Castle. The marriage of William and Kate is said to have boosted the British economy by a cool £2 billion, bringing with it an extra four million visitors to this sceptered isle.

With the London 2012 Olympics and the Queen’s Diamond Jubilee just around the corner, the boost couldn’t have come at a better time. 150,000 people living outside the UK have already snapped up tickets for the games next year.

With a monarchy we can really relate to and a ‘new Diana’ in our midst, Cool Britannia rules again.