The Visual Code

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In a world so dependent on images, it is no surprise that some of the most poignant memories in history have been immortalised with iconic visual representations.  American author, Susan Sontag, claimed that: “Photography has become one of the principal devices for experiencing life.”

Images are arguably one of the most important tools in today’s media industry.  Without them, engaging modern audiences would be an arduous task.  

Creating a powerful image has become the backbone of advertising and PR, generating iconic campaigns with the click of a shutter.  Everyone remembers the Wonderbra campaign from the 90s that caused more traffic accidents than a rush hour on Spaghetti Junction.  

And what about T-Mobile’s visually-epic ‘flash mob’?  Not to mention the audacious photo story created for the launch of natural history TV channel, Eden, whereby a 20ft statue of a polar bear stranded on an iceberg was floated down the Thames.

This weekend saw millions of people worldwide mark the 65th anniversary of Victory over Japan Day.  In recognition of all those who fought in World War II, Times Square in New York is now the sight of one of the most remarkable memorials to date.

A 25ft statue recreating the iconic ‘couples kissing’ photograph taken by Alfred Eisenstaedt on 14 August 1945 has been erected as a reminder of the celebrations that took place 65 years ago.  The monument proves just how important and symbolic the image has become over the years.

The statue not only provides a constant reminder of the jubilation felt on that day, it also serves as proof that an image can speak 1,000 words.  And as we know in the world of PR, 1,000 words is a priceless commodity.