Too much information?

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overload

This shocking statistic may make you pause when banging out your next email: the average person apparently produces SIX newspapers’ worth of information each and every day. To put that into perspective, in 1986 we produced just two and a half pages a day.

According to Dr Martin Hilbert and his team at the University of southern California, we’re also bombarded with enough data everyday to fill 174 newspapers.

It comes as no surprise to learn that we all receive large quantities of news through a variety of sources. The social media boom, 24-hour television and our addiction to mobile phones means that we can now access up-to-the-minute information wherever and whenever we want it. What’s more shocking is that we’re personally adding to the constant supply of data – most of us without even realising it.

Perhaps it’s time to think about the quality of the information that we produce every day. If we’re going to contribute, it may as well be meaningful. In the world of PR, it’s especially important to consider whether the messages that you’re disseminating are cogent, relevant and interesting – and this is something that could be applied elsewhere, in everyday life. Think of it this way: if you are going to send out six newspapers’ worth of information each day, do us a favour and make it six broadsheets, rather than six red tops.